Description
Strategic Management
In today’s uncertain and competitive landscape, organizations must develop clear visions and coherent actions to ensure long-term success. This strategic management training provides essential tools and methods to analyze business environments, formulate effective strategies, and lead their implementation while integrating human, economic, and competitive factors.
14 h / 2 Days
Certification
In person
Training objectives
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Understand the principles and goals of strategic management
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Analyze internal and external environments effectively
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Develop strategic vision and define growth paths
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Translate strategy into actionable plans
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Monitor, evaluate, and adapt strategies over time
Educational objectives
By the end of the course, participants will be able to:
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Use strategic analysis tools (SWOT, PESTEL, Porter’s Five Forces, etc.)
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Identify sources of differentiation and competitive advantage
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Implement a structured strategic planning process
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Align stakeholders around a shared strategic vision
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Adapt strategies to changing business conditions
Who is this training course for?
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xecutives, managers, and team leaders
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Project managers and planning officers
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Strategy and organizational consultants
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Anyone involved in corporate strategic thinking
Detailed program
Strategy Fundamentals
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Strategic definitions, levels, and challenges
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External analysis: PESTEL, Porter’s Five Forces
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Internal analysis: resources, capabilities, value chain
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Case study on strategic diagnosis
Strategy Formulation
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Strategic options: cost leadership, differentiation, focus
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Scenario planning and strategy formulation
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Building sustainable competitive advantages
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Aligning strategy with mission and vision
Process Analysis and Optimization
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Analyzing and identifying process inefficiencies
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Redesigning and optimizing existing processes
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Validating BPMN models
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Full case study: from business scenario to complete BPMN diagram
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Final recommendations and tool overview (e.g., Camunda, Bizagi)
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