Description
Design Thinking
In today’s fast-paced world, Design Thinking provides a practical method to address real user needs. This training guides you through a collaborative, iterative, and human-centered process to design innovative, viable, and desirable solutions. Blending strategic thinking and rapid experimentation, it helps you generate relevant ideas and accelerate their implementation within your organization.
21 h / 3 Days
Certification
In person
Training objectives
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Understand the mindset and principles of Design Thinking
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Learn to structure user-centered innovation processes
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Encourage team collaboration and divergent thinking
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Develop and test prototypes for iterative learning
Educational objectives
At the end of the training, participants will be able to:
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Identify users’ real needs through empathy
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Work together in teams to develop innovative solutions
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Move quickly from ideas to action through prototyping
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Apply the Design Thinking approach in their projects or within their organization
Who is this training course for?
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Innovation managers, UX/UI designers, product managers
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Marketing, strategy, or customer experience managers
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Project managers looking to adopt a design-driven approach
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Multidisciplinary teams in the ideation or transformation phase
Detailed program
Understand & Explore
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Introduction to Design Thinking: principles, mindset, applications
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User immersion: observations, interviews, empathy mapping
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Problem framing: defining user needs, reframing challenges (How Might We…)
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Workshop: mapping pain points, motivations, and user goals
Ideate & Test
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Ideation techniques: guided brainstorming, Six Thinking Hats, idea association
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Idea selection and rapid prototyping: storyboards, paper mock-ups
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User testing: gathering feedback, quick iterations
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Wrap-up: integrating Design Thinking into your projects or processes
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